What’s Dat Buzz?

What’s buzzing in culture.

“what’s dat buzz?” is a digital and entertainment media powered by UNEXPLND that produces and publishes digital content that resonates with Millennials, Gen Z, and the emerging Gen Alpha audience, covering current events, pop culture, and trending topics across society.

Sony Pictures' “Resident Evil” reboot, directed by Zach Cregger, has achieved a major box office milestone by crossing the $200 million mark globally in just 11 days following its September 18 release. A viral post by X user @/rubifys ignited dynamic music online debates after pairing performance clips from electropop star Slayyyter’s “No Comma” alongside a recent BoyNextDoor’s “Animal” music video, alleging that the HYBE boy group copied her signature sound and production choices. A viral 14-second clip posted by RapTV captured the intense energy of The Weeknd’s concert in Jakarta, Indonesia, showing a fan fainting in the front row during a high-stakes crowd interaction with Abel Tesfaye. Complex reports that Antoine Fuqua’s Michael Jackson biopic Michael concluded its global theatrical run with an extraordinary $1.028 billion worldwide box office haul, officially becoming the highest-grossing biographical film of all time. Ynetnews reports that 29-year-old Sydney Sweeney is considering converting to Judaism emerged after she attended Rosh Hashanah services at Temple Sholom in Greenwich, Connecticut, with her boyfriend, 45-year-old music executive Scooter Braun. PinkPantheress brought a lighthearted moment to the 2026 MTV Video Music Awards after taking the stage to accept the award for her "Stateside" music video featuring Zara Larsson. Jakarta Governor Pramono Anung highlighted the significant economic impact of major entertainment events, stating on Monday (28/9) that recent music festivals and concerts have provided a massive boost to the capital's economy, according to detikNews. Dakota Johnson drew laughs after playfully quipping "I don't remember that movie" when asked about starring in the 2024 superhero film “Madame Web” on Movie LUTs YouTube channel. On the red carpet at the 2026 MTV Video Music Awards, electropop artist Slayyyter revealed to Variety her ambitions behind the camera, expressing a strong desire to direct a full-length horror feature while downplaying any interest in on-screen acting.

Audience

— Gen Z / younger Millenials

— Gen A females

— Femme-leaning audiences (fashion, music, films)

Interest points

— Fashion & Beauty

— Music & Films

— Pop Culture

Engagement Rates

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